News feed

Adam Daniels

Adam Danielsis Chairman and CEO of IAG Loyalty.

Career and education

Adam joined Avios in October 2018 as Chief Commercial Officer

Prior to joining Avios, Adam was Chief Commercial Officer at BA for three years (2015-2018). He also held positions of Chairman of British Airways Holidays, board member of City Flyer and a board member of Avios Group Ltd.

In that role Adam oversaw British Airways' worldwide commercial activity including marketing, pricing and revenue management, distribution strategy, website, call centres and digital strategy, the worldwide sales force and the Frequent Flyer Programme.

Having joined in 1992 on the BA Graduate scheme. Adam worked in Operations and Airport Customer Services at BA before moving to Commercial, he was part of the team that started ba.com and held several other key positions including Head of Call Centres, Head of UK Leisure Sales and Head of Revenue Management.

Before joining British Airways Adam spent a year in Australia after graduating from Durham University with a BA in History and Politics.

Other people

N'Golo Kante
N'Golo Kante
N'Golo Kantéis a French professional footballer who plays as a defensive midfielder for Saudi Pro League club Al-Ittihad and the France national team. Considered one of the best midfielders of his gen...
James Kelman
James Kelman
James Kelmanis a Scottish novelist, short story writer, playwright and essayist. His novel A Disaffection was shortlisted for the Booker Prize and won the James Tait Black Memorial Prize for Fiction i...
Christy Hall
Christy Hall
Christy Hallis an American screenwriter and film director. She is the screenwriter and director of the 2023 feature film Daddio starring Dakota Johnson and Sean Penn. Daddio is her feature directorial...